Essays about: "summary of market segmentation"

Found 4 essays containing the words summary of market segmentation.

  1. 1. Key factors influencing Electric Vehicles adoption : A multidimensional meta-analysis

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Valerian Geny; [2021]
    Keywords : ;

    Abstract : Background: Over the past decade, the market for Electric Vehicles (EV) has grown from almost inexistent in 2010 to over three million vehicles sold in 2020. This market, which was for a long time considered as niche, is now quickly becoming mainstream. READ MORE

  3. 2. Driving the markets in the 21st century: How to enhance proactive market orientation using social media.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Anna Atras; Alexandra Lykova; [2013]
    Keywords : customer behaviour; buzz network; market intelligence; social media; proactive market orientation; customer education; Business and Economics;

    Abstract : This research was undertaken to discover how social media - the technological advancement of the 21st century – can be used to enhance the proactive market orientation. The study is based on the theories in the fields of market orientation, market intelligence and social media. READ MORE

  4. 3. Value selling strategy - Case study of ESAB Brazil

    University essay from Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografi; Göteborgs universitet Institutionen för kulturgeografi och ekonomisk geografi

    Author : Danijela Kasnecovic; [2011-06-16]
    Keywords : value; selling; strategy;

    Abstract : Executive summary The purpose of this thesis is to describe the value selling strategy and its impact on the sales development of ESAB Brazil. Central questions have been focusing on the influence of the value selling strategy on sales representatives of ESAB Brazil and on ESAB Brazil’s customers as well as on identifying factors for further development of the value selling strategy. READ MORE

  5. 4. The launch of a new car from a premium brand under pressure - defining consumers’ perception of a brand

    University essay from Institutionen för ekonomi

    Author : Serap Kocacenk; Sara Rubenstein; [2007]
    Keywords : ;

    Abstract : The view of a brand and brand image can be based on a numerous different factors. It is however largely due to historical associations in consumer’s mind and the symbolic value at an emotional level which has been build over the years. READ MORE