Essays about: "targeted ads"

Showing result 1 - 5 of 20 essays containing the words targeted ads.

  1. 1. “Big brother sees you” : A qualitative study on users’ experiences with targeted advertising on Facebook

    University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

    Author : Marwa Ali; Mikaela Hollgren; [2022]
    Keywords : Targeted advertising; privacy; Facebook; big brother effect; panopticon; Riktad reklam; integritet; Facebook; big brother effekten; panopticon;

    Abstract : As a consequence of the exposure of scandals involving targeted advertising and data collection, privacy concerns have arisen among users of social media, in particular Facebook. Previous research studies demonstrate that consumers have little knowledge about online behavioural advertising and hold misconceptions about it. READ MORE

  3. 2. Is sharing really caring? : A qualitative study on targeted ads from a consumer perspective

    University essay from Högskolan i Halmstad

    Author : Mattias Andersson; Eric Gummesson; [2022]
    Keywords : consumer behavior; targeted ads; advertising; privacy; consumer intrusiveness; konsumentbeteende; riktade annonser; marknadsföring; integritet; privatintrång;

    Abstract : Title: Is sharing really caring? Subject: Bachelor thesis in International Marketing, 15hp Authors: Mattias Andersson & Eric Gummesson Keywords: consumer behavior, targeted ads, advertising, privacy, consumer intrusiveness Problem statement: This study looks to provide clarity about consumers' perception of the intrusiveness of a targeted advertisement and their overall behavior in regard to targeted ads. The authors of this look to find out what different factors play a role in a consumer’s mind when they see a perfectly tailored ad made just for them. READ MORE

  4. 3. “THE GOOD, THE BAD AND THE UGLY” The Ethnographic Content Analysis of the Negative Political Ads in the Post-Soviet Hybrid Democracy

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Tamar Samkharadze; [2021-09-13]
    Keywords : Negative Campaigning; Attack ads; Post-Soviet; Hybrid democracy; Personalization of Politics; Ethnographic Content Analysis;

    Abstract : Research in field negative campaigning has demonstrated an anglophone nature. Little is known about strategies of negativity beyond American and the Western European scope. READ MORE

  5. 4. Profile based evaluation of what different browsers and browser extensions may be able to learn about a user

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Sofia Bertmar; Johanna Gerhardsen; [2021]
    Keywords : ;

    Abstract : Information leakage online has become a marketplace where companies can profile users to gain revenue from personalized advertising. This thesis offers a deeper analysis into what part the browsers Chrome and Firefox play in this targeted advertising. READ MORE

  6. 5. Privacy and user profiling : Profile-based evaluation of what different third party services may learn about a user

    University essay from Linköpings universitet/Institutionen för datavetenskap

    Author : Isabell Öknegård Enavall; Julia Mineur; [2021]
    Keywords : third parties; privacy; network security; user modeling;

    Abstract : Online behavioural targeted advertising has become a leading method to increase theeffectiveness of advertisement online. The advertisement is based on information aboutusers’ internet activities collected by third party tracking services. READ MORE