Essays about: "telecommunication brand"

Showing result 6 - 10 of 13 essays containing the words telecommunication brand.

  1. 6. Employee Rebranding : The case of Vivacom

    University essay from IHH, Marketing and Logistics

    Author : Denitsa Velikova; Georgina Todorova; [2012]
    Keywords : Corporate branding; corporate rebranding; employee branding; employee resistance; internal communication; internal marketing; psychological contract; service branding;

    Abstract : Problem: Rebranding in the services is a recent trend, which brings focus to the impor-tance of the employees in this process. Their attitudes, perceptions and views need to be considered by the management when creating the internal communication strategy related to the rebranding in order to direct the employees to the desired brand image. READ MORE

  3. 7. Applying lean philosophy to the redesign of service delivery process : A case study in the telecommunication industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : yue zhu; [2012]
    Keywords : Lean; service process; value; waste; VSM; Optimization Focus Matrix;

    Abstract : Lean is an umbrella term for a powerful combination of techniques to maximize customer value by minimizing waste and achieving continuous flow through a sustainable culture of continuous improvement. The term ―lean is used in the U.S. for what was originally created as the "Toyota Production System" by the Japanese carmaker. READ MORE

  4. 8. The Concept of Mental Models in Co Design

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Irfan Zeb; Shah Fahad; [2012]
    Keywords : Collaborative design; team mental models; shared mental models; organizational learning; shared understanding;

    Abstract : This study will provide an overview of mental models in teams and the significance of this particular concept for design teams. Researchers have applied the concept of mental models to understand how people perform tasks on the basis of their knowledge, assumptions, predictions and expectation. READ MORE

  5. 9. The Impact of Customer Relationship Marketing Tactics On Customer Loyalty Within Swedish Mobile Telecommunication Industry

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yuanyuan Jr Feng; Xuan Jr Zhang; [2009]
    Keywords : Relationship Marketing; Customer Loyalty; Relationship Quality; Trust; Satisfaction; Switching Cost; Mobile Telecommunication;

    Abstract : Due to the more and more fierce competition in today’s business, many companies are required to build long-term profitable relationship with customers and to achieve customer loyalty. Therefore, relationship marketing has become more and more important since last decade of 20th century, especially in service industry. READ MORE

  6. 10. Corporate branding and customer’s purchase preferences in mobile phone telecommunication

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Rehan Arshad; Aitzaz Saeed; [2008]
    Keywords : Corporate branding; Services Quality; Loyalty Trust; Price; Switching and Mobile Telecom service providers;

    Abstract : This research is carried out to know the role of corporate branding in mobile phone telecommunication along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has. READ MORE