Essays about: "test sales"

Showing result 21 - 25 of 88 essays containing the words test sales.

  1. 21. How does social media marketing affect mobile game companies’ brand equity in China?

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Lingyu Ye; Mingze Gao; [2020]
    Keywords : Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

    Abstract : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. READ MORE

  3. 22. E-bike users are lazy… and healthy : A study in consumer behaviour on the symbolic values of e-bikes, why some want e-bikes and others avoid them.

    University essay from Högskolan i Halmstad/Centre for International Marketing and Entrepreneurship Research (CIMER)

    Author : Joel Ahlbom; Daniel Andersson; [2019]
    Keywords : Marketing; International marketing; segment; sales; electric bicycles; E-bikes; Pedelec; User imagery; ideal social self-image congruence; brand avoidance; symbolic consumption; symbolic brand avoidance; Marknadsföring; elcyklar; miljö; typiska användare; varumärke;

    Abstract : Research question: To examine what aspects affect some consumers to avoid e-bikes and others to desire them. Purpose: The main purpose of this study is to see if e-bikes have a symbolic value. We aim to see if e-bikes is associated as an environmentally friendly product. We will examine stereotypes and brand avoidance. READ MORE

  4. 23. Customer flow data visualization for retail analytics

    University essay from Lunds universitet/Industridesign

    Author : Jin Liu; [2019]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : This master thesis collaborates with Axis Communications, which is a Swedish video camera company. The mission for the thesis was to take advantage of Axis developed or developing technology to explore the data value in the retail industry and design a data visualization interface. READ MORE

  5. 24. Empowered Women - Empowered Sales? The Effect of Femvertising on Consumers’ Attitudes towards the Ad, Brand Gender Perception, and Purchase Intention

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Imke van Deest; Bettina van der Stelt; [2019]
    Keywords : femvertising; advertising; brand gender; purchase intention; consumer perception; Business and Economics;

    Abstract : The purpose of this study is (1) to investigate the direct influence of femvertising on female consumers’ attitudes towards the ad, brand gender perception as well as purchase intention and (2) to test the indirect effect of femvertising through attitudes towards the ad and brand gender perception on purchase intention. This study used a random independent group design, assigning the survey respondents into two groups, which were either exposed to a femvertising ad or to a traditional advertising. READ MORE

  6. 25. Factors Influencing the Purchase Willingness towards Electric Vehicles in China

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Wang Jian; Zhou Wei; [2019]
    Keywords : Electric Vehicles; Willingness to purchase; SPSS; Rational choice theory; China;

    Abstract : Abstract: As China is facing environmental problems, they are producing positive policies in order to stimulate the sales of electric vehicles. In addition, China is one of the largest electric vehicle markets in the world and the electric vehicles market has a promising growth potential. READ MORE