Essays about: "the impact of culture on strategy"

Showing result 11 - 15 of 106 essays containing the words the impact of culture on strategy.

  1. 11. Made by Sweden : Country-of-origin as part of brand identity

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Rebeka Matukevica; Alina Yassin; [2022]
    Keywords : Country-of-origin; Brand Identity; Country-of-origin Branding; COO impact on Brand Identity; SMEs;

    Abstract : BACKGROUND A great interest of researchers has been attracted to the phenomenon of country-of-origin (Andéhn et al., 2016). It is argued that companies could increase competitiveness in the market by implementing a COO into the company's branding strategy (Guercini & Ranfagni, 2013). READ MORE

  3. 12. ”It was only a joke” -How do organisations handle Sexual Harassment? : A qualitative research approach to explore how organisations deal with Sexual Harassment and preliminary implications for their development towards equality

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Johanna Pfaff; [2022]
    Keywords : Sexual Harassment; organisations; organisational culture; equality; bystander intervention;

    Abstract : This master thesis explores how sexual harassment is handled and managed in organisations and to what extent bystander intervention is known and seen as a potential prevention mechanism. Ten interviews have been conducted with HR managers and other leading department heads working in private organisations in Germany. READ MORE

  4. 13. Relevant Factors on the Standardization of Lithium-Ion Batteries (LIBs) Aimed for Recycling and Corresponding Influence on Innovation

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Aliro Cofre Osses; José Luis Bechara Bechara; [2022]
    Keywords : LIB; Lithium-Ion Batteries; Innovation; Standardization; Sustainability; Recycling; Circular Economy;

    Abstract : Abstract Background:  Electric Vehicles (EVs) have been identified as a sustainable alternative to reduce the world’s dependence on fossil fuels. EV sales are starting to reach significant numbers. Subsequently, the demand for Lithium-Ion Batteries (LIBs), a key component in EVs, has increased. READ MORE

  5. 14. Comparing Norway and Sweden - strategic culture affecting military industry.

    University essay from Försvarshögskolan

    Author : Aleksander Fredriksen; [2022]
    Keywords : Norway; Sweden; Defense industry; Strategic culture; Military industry;

    Abstract : As neighboring countries, Norway and Sweden are often thought to be very similar. However, the countries' military industries have developed in very different directions. Norway has had a long-term military dependence on the US, and a defense-industrial strategy to avoid direct competition with allied industries. READ MORE

  6. 15. Cultural awareness for competitiveness in the global market  IKEA’s Japan adventures as case study

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Yulia Lindholm; [2022]
    Keywords : Culture; Culture awareness; Globalization; Marketing Mix; Adaptation; Standardisation; Case Study;

    Abstract : In internationalisation, entering new markets is a challenging and risky process.  There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE