Essays about: "theories used in hotel industry"

Found 5 essays containing the words theories used in hotel industry.

1. 1. A Developing Country’s Decision Making in Regards to Supplier Selection - A Multiple Case Study of the Hotel Industry in Bali

   University essay from Göteborgs universitet/Graduate School

   Author : Amanda Nygren; Wilma Pramberg; [2023-07-20]
   Keywords : Supplier selection; Sustainable supplier selection; Sustainable development goals; Reasoning behind decision making; Decision making; Triple Bottom Line; Theory of Planned Behavior;

   Abstract : The importance of supply chain management as well as the incorporation of sustainability within supply chain management is agreed upon in existing literature. It is stated that “a company can only perform as well as it is allowed by its suppliers” (Rezaei et al., 2016, p.8165), which makes the supplier selection process evidently important. READ MORE

3. 2. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Abeer Alzahar; Sarah Tariq; [2019]
   Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

   Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

4. 3. Implementing Internal Marketing To Influence Front Line Employee Job Satisfaction : A Case Study of Scandic Hotel in Västerås

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : Cimin Ghaffari; Enkhmandakh Enkhluun; Junyao Song; [2014]
   Keywords : Hotel industry; service; internal marketing; front line employee; job satisfaction;

   Abstract : Course: FOA214 Bachelor Thesis in Business Administration, 15 ECTS University: Mälardalens University School of Business, Society and Engineering Date: 2014, June 2nd Authors: Enkhluun Enkhmandakh, Cimin Ghaffari and Junyao Song Tutor: Zarina Osmonalieva Examiner: Eva Maaninen-Olsson Keywords: Hotel industry, service, internal marketing, front line employee, job satisfaction, Scandic Hotel. Research Question: How does Scandic Hotel in Västerås influence front line employee job satisfaction through internal marketing activities? Purpose of Research: The purpose of this thesis is to describe and analyze how hotels can influence front line employee job satisfaction through internal marketing. READ MORE

5. 4. The Role of Internal Control in the Operation of Hotels

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louisa Kurniadi; Linda Zio; [2011]
   Keywords : Internal Control; COSO Framework; Director of Finance; Hotel Accounting; Hospitality Management; Business and Economics;

   Abstract : Purpose: The purpose of this thesis is to examine the role of internal control implementation that plays in the enterprises’ operation. We evaluate it from the Head of Finance (as Director of Finance in the enterprises) perspective and see whether adequate internal control implementation is important for the enterprises’ operation. READ MORE

6. 5. Storytelling : A Study of Marketing Communication in the Hospitality Industry

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Maria Ågren; Martina Ölund; [2007]
   Keywords : Storytelling; Marketing Communications; Integrated Marketing Communications; Word of Mouth; Hospitality; Hotels;

   Abstract : There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become increasingly important, storytelling as a marketing mean can be one concept to apply, especially in the service sector. READ MORE