Essays about: "thesis in consumer and business credit management"

Found 3 essays containing the words thesis in consumer and business credit management.

  1. 1. The Usefulness Of Modern Management Accounting Techniques On Management’S Decision Making: Case Of The Nigerian Manufacturing Industry

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Ugochukwu Kingsley Ebinaso; Chinedu Francis Ukwunna; [2022]
    Keywords : ;

    Abstract : ABSTRACT Purpose: This thesis examines the adoption and usage of modern management accounting techniques among the listed consumer goods manufacturing firms in Nigeria. Research Questions: This thesis addressed three research questions. READ MORE

  3. 2. A TYPOLOGY OF BRAND ORIENTATION - A CASE STUDY OF CORPORATE BRAND MANAGEMENT

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Gustaf Holmblad; Christina Ericsson; [2013]
    Keywords : Brand Orientation; CBIM Framework; Strategic Orientation; Market Orientation; Strategic Brand Management; Social Sciences;

    Abstract : ABSTRACT Title: A Typology of Brand Orientation Case Study of Corporate Brand Management Seminar date: 27/05/13 Course: Degree project in International Marketing and Brand management, Master Level, BUSN 39, 15 University Credit Points (15 ECTS). Authors: Christina Ericsson & Gustaf Holmblad Supervisor: Mats Urde Key words: Brand Orientation, CBIM Framework, Strategic Orientation, Market Orientation, Strategic Brand Management Thesis purpose: The purpose and the main focus of this study is to give empirical examples as well as to contribute to a typology showing ways in which organizations can be brand oriented. READ MORE

  4. 3. Conversion Rate Problem of SMEs in Internet Marketing : a Developing Country Perspective

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mohammad Arshad Sheikh; [2009]
    Keywords : marketing; e-commerce; b2c; business to consumer; conversion; conversion rate; consumer; Pakistan; Pakistani consumer;

    Abstract : In the recent years, electronic commerce has become an important alternative or additional sales and marketing channel. Many companies are only selling through this channel while many others are using it as an additional channel for boosting their sales. READ MORE