Essays about: "thesis on IKEA"

Showing result 11 - 15 of 191 essays containing the words thesis on IKEA.

  1. 11. Integrating and Communicating Sustainability Case Study: A global brand’s integration of sustainability in its corporate brand identity & external brand communication; a globalized & standardized vs. localized approach

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Louise Hägg; Louise Andersson; [2022]
    Keywords : global brand; IKEA; corporate brand identity; sustainability; external brand communication; standardized vs. localized; Business and Economics;

    Abstract : This thesis has the purpose to research how a global brand integrates sustainability as part of its corporate brand identity and how the brand communicates sustainability to the local market, using a standardized or localized communication approach. The theoretical perspective is to incorporate the Corporate Brand Identity Matrix & Integration for sustainability — implementation model to analyze a global brand’s approach to integrate and communicate sustainability to the local market. READ MORE

  3. 12. Novel Technology in a Retail Space: A study of how IKEA retail space influences adoption of smart technology for the home

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Ramona Engdahl; [2022]
    Keywords : Novel technology; adoption; smart homes; retail space; customer experience; retail atmospheres; social practices; material; competence; meaning; Social Sciences;

    Abstract : The objective of this thesis is to understand how a retail space could facilitate a broader adoption of a novel technology. I aim to respond to the following questions, (i) ‘What characterises the practice of operating a smart technology for the home?’, (ii) ‘Which are the main barriers to reaching out to a broader range of customers, as opposed to only the technology interested customers?’, and (iii) ‘What in the retail space would need to change to facilitate broader adoption of a novel technology?’. READ MORE

  4. 13. A quantitative research on what are the potential preferences that make Swedish furniture attract Vietnamese consumers – IKEA as a case study.

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Vy Nguyen; Nhu Nguyen; [2022]
    Keywords : IKEA; product values; social value; aesthetic values; functional values; consumption value; customer perception.;

    Abstract : Background:  In recent years, the Swedish furniture industry has recorded many significant successes and increased its influence in the world furniture market with a high proportion of products being used for export purposes and the intensifying popularity of Sweden-originated furniture brands. Among these, IKEA is the most renowned company. READ MORE

  5. 14. Visualization of real-time data from IKEA’s self-service kiosks

    University essay from Lunds universitet/Institutionen för datavetenskap

    Author : Lazar Trpeski; Oscar Svensson; [2022]
    Keywords : Self-serving kiosk; data visualization; web application; Google Cloud Plat- form.; Technology and Engineering;

    Abstract : IKEA, a company well known around the world for their furniture, is also keen on using digital solutions to improve the customer experience. One of these solutions is the self-serving kiosk, a 27" touchscreen, that helps the customers find and buy products. READ MORE

  6. 15. Smart Bird Feeder : Self-propelled and interactive

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Daniel Tegbrant; Edvin Falkman; [2022]
    Keywords : PIR sensor; Birds; Mechatronics; Python; Ultrasonic sensor; Feeding mechanism; Twitter; PIR-sensor; Fåglar; Mekatronik; Python; Ultraljudsensor; Matningsordning; Twitter;

    Abstract : Bird feeding is somthing most are familiar with, either when children are feeding the swans or adults using some type of bird feeder in the garden. This project took that as inspiration to create something that automatically feed the birds while also monitoring them by capturing a picture and sending out this information as a teet on Twitter. READ MORE