Essays about: "thesis on advertisement effects"

Showing result 1 - 5 of 25 essays containing the words thesis on advertisement effects.

  1. 1. Minimalist Design on Social Networking Sites : Understanding Perception of Content on Social Networking Sites in Regards to Attention and Memorability

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kevin Tisma; Abdul Rahman Sai; [2023]
    Keywords : Minimalism; Attention Economy; Social Networking Sites; Memorability; Final Thesis Work; Bachelor s Degree;

    Abstract : Social Networking Sites have taken the world by storm with an aggressively growing market. People are spending more and more time with ever more alluring algorithms to keep a high interest for increased profit margins and revenue. However, this brings forth societal issues regarding attention span. Herbert. READ MORE

  3. 2. WHAT DOES THE FUTURE LOOKS LIKE FOR META? : A scenario study based on the con lict between Meta and Apple

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Camila Ignacia Ställborn; [2023]
    Keywords : Business model; Business model innovation; Scenario planning; Data; Privacy; Tech Industry; Affärsmodell; Affärsmodells-innovation; Scenarion; Data; Integritet; Tech-industrin.;

    Abstract : This thesis project analyses the conflict between Meta and Apple, specifically focusing on their privacy policies and the subsequent implications for their business models and innovation strategies. This study aims to provide valuable insights into the main topics of speculation surrounding this conflict and address its objectives. READ MORE

  4. 3. The Creator Effect: A quantitative study of the impact on consumer perceptions and judgements when exposed to an AI-created advertisement

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elina Heidenborg; Linnea Kaveryd; [2023]
    Keywords : artificial intelligence; advertising; consumer perceptions; the machine heuristic; advertising outcomes;

    Abstract : Artificial intelligence is expected to disruptively change the future of marketing, and the benefits of the technology are widely known. However, despite a general skepticism around AI, there is still a lack of research investigating consumer perceptions in the field. READ MORE

  5. 4. Fostering mindful consumption with mindfulness training - A qualitative study of the perceived effects of mindfulness training and education on consumers decision-making and consumption behavior

    University essay from Göteborgs universitet/Graduate School

    Author : Arshya Keshavarzi; [2021-07-02]
    Keywords : Overconsumption; Mindful consumption; Mindfulness training; Consumption for fulfillment; Mindless consumption; Decision-making; Consumption behavior;

    Abstract : Overconsumption has grown into one of the main planetary issues in post-modern society. Mindless consumption along with consumption in the purpose of fulfillment are argued to be two of the main underlying reasons behind this unmanageable behavior of consumers. READ MORE

  6. 5. Discursive limitations and opportunities in environmental media communication : a critical discourse analysis of the Preemraff Lysekil debate

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Therese Gunnars; [2021]
    Keywords : preemraff lysekil; critical discourse analysis; climate change communication;

    Abstract : In 2017, Preem started the process for applying for an expansion of their oil refinery, Preemraff Lysekil. The announcement of their plans sparked debate in the media, where environmental organizations opposed the project and appealed the application for expansion. READ MORE