Essays about: "thesis topic in marketing brand"

Showing result 6 - 10 of 42 essays containing the words thesis topic in marketing brand.

1. 6. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Wouter Bruin; Viktor Sandberg; [2020]
   Keywords : Ambush branding; ambush marketing; sponsorship; brand identity; ethics; Business and Economics;

   Abstract : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. READ MORE

3. 7. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sunisa Hemphoom; Karina Konrádi; [2020]
   Keywords : Native Advertising; Entertainment; Informativeness; Irritation; Credibility; Online Advertising; Attitude; Attitude Towards Advertising; Online Marketing;

   Abstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE

4. 8. Mundane Resistance to Feminism

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofie Tersmeden; Frida Andersson; [2020]
   Keywords : Feminism; Femvertising; Mundane Resistance; Brand Activism; Male Perspective; Business and Economics;

   Abstract : Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. Thesis purpose: The purpose of this thesis is to investigate how men express mundane resistance to feminism, when being exposed to femvertising. READ MORE

5. 9. “We Always Have to be the Nice Ones, be the Ladies”: A Postfeminist Analysis of how Sports Marketing Reflects Female Athletes’ Lived Experiences

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Veronika Mirkovic; [2020]
   Keywords : media representations; sportswomen; gender; advertising; Nike; postfeminist critique;

   Abstract : Current debates about representations of female athletes in the media consist mainly of textual analyses research produced by scholars who observe the topic from different theoretical frameworks. To better comprehend the relation between women athletes and media’s representation of them, in particularly advertising, this thesis aims to converse with up-and-coming professional and collegiate sportswomen as a way to examine what kind of correlation, if any, there is between sports commercials’ portrayals of female athletes and their actual reality. READ MORE

6. 10. The never-ending story : Discovering touch points and customer experiences along the customer journey

   University essay from Umeå universitet/Företagsekonomi

   Author : Daniel Francesco Lindberg; Tobias Vermeer; [2019]
   Keywords : customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

   Abstract : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. READ MORE