Essays about: "thesis topic in marketing brand"

Showing result 11 - 15 of 42 essays containing the words thesis topic in marketing brand.

1. 11. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

   University essay from Umeå universitet/Företagsekonomi

   Author : Rebecca Ketola; Sandra Norrman; [2019]
   Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

   Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

3. 12. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Gessica Aguirre Plasencia; [2019]
   Keywords : green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

   Abstract : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. READ MORE

4. 13. #Incollaborationwith : The importance of using influencer marketing in order to create brand awareness in international markets for e- commerce companies

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Bylock; Tove Lidberg; [2018]
   Keywords : Internationalization; international marketing; social media; influencer; ;

   Abstract : The purpose of this thesis is to provide a deeper understanding of the reasons why ecommerce companies work with influencer marketing in order to create brand awareness in international markets. In order to conduct this research, relevant aspects of the phenomenon have been identified and consequently analysed in relation to traditional marketing strategies and international markets. READ MORE

5. 14. “This is who I am, this is what I do. This is the Freedom I have” - A Qualitative Study of How Marketing Freelancers Perceive and Practice Personal Branding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Johanna Jaakkola; Rachelle Jonkman; [2018]
   Keywords : Personal Branding; Freelancers; Freelance Economy; Liquid Modernity; Business and Economics;

   Abstract : The purpose of this thesis is to explore how marketing freelancers perceive personal branding and how they practice it. Both offline and online environments for practicing personal branding have been included. READ MORE

6. 15. Let's start co-creating! : Establishing more successful collaborations between influencers and companies through co-creation.

   University essay from Umeå universitet/Företagsekonomi

   Author : Janin Brauer; Anna Schmidt; [2018]
   Keywords : influencer marketing; co-creation; brand partnerships; brand ownership shift; opinion leadership; Instagram;

   Abstract : Influencer marketing has become a buzz word within the industry over the last few years. However, marketers claim that the industry needs to focus on a more quality-driven approach for brand collaborations instead of just looking after follower numbers and the potential brand awareness guaranteed by them. READ MORE