Essays about: "thesis topic in marketing brand"

Showing result 21 - 25 of 42 essays containing the words thesis topic in marketing brand.

  1. 21. Don’t Wait, Let’s Integrate! : A study on how small Swedish fashion brands handles omnichannel sales and marketing

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Isabelle Nordgren; Julia Johansson; [2017]
    Keywords : Customer Experience; Omnichannel Marketing; Small Fashion Brands; Integrating Channels; Social Media; Brand building; Brand Identity;

    Abstract : During the last decades, fashion brands and retailers in Sweden have experienced the effects of technological advancement and changes in customer behaviour, which have opened up new ways of doing business. Customers expect online and offline marketing and sales channels to be integrated through instant interaction, which have made the concept of omnichannel retailing, gain momentum. READ MORE

  3. 22. If you Snooze you lose: : A qulalitative study of how comapnies can use social media to enhance customer-based brand equity

    University essay from Umeå universitet/Företagsekonomi

    Author : Sundholm Matilda; Joacim Braunander; [2017]
    Keywords : ;

    Abstract : The development of technology and Internet has not only impacted the way we live our daily lives; it has also changed how business is conducted. Traditional marketing strategies have transformed according to the new digital area where social media is used as a marketing channel to a greater extent than ever. READ MORE

  4. 23. Cyan in mist : Sustainable packaging design for Chinese tea

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Fei Wu; [2016]
    Keywords : Chinese tea culture; less is more; sustainable packaging design; graphic design; Zen and tea ceremony; tea business marketing;

    Abstract : Packaging is a topic under debate and scrutiny intoday’s society, due to its obvious environmentaldetriment – but also the business opportunities – tied tominimizing or even eliminating packaging.therefore, in this thesis, the aim is to introduce Chinesetea culture to the Swedish through packaging design,By tea culture studies and surveys of the Swedishmarket, with less is more, and minimalism designtheory to design elegant and Sustainable package. READ MORE

  5. 24. Customer Value's Influence on International Market Entry Strategies in a B2B Context : Business and Market Opportunities in the Data Centre Segment in Northern Europe

    University essay from Umeå universitet/Företagsekonomi

    Author : Anna-Katharina Aardeck; Corinna Behling; [2016]
    Keywords : International market entry strategies; Ansoff; B2B customer value; marketing standardis ation; mass customisation; branding; culture; Hofstede;

    Abstract : nternational market entry strategies gained increasing importance due to globalisation. Companies became multinationals. Therefore, new challenges arose due to different market and customer requirements. One topic, which gained importance in B2B context, is customer value. READ MORE

  6. 25. Is it worth it? : PR events and their contribution to brand equity in the fashion industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sara Furberg; [2016]
    Keywords : PR; PR events; brand equity; brands; consumers; fashion industry;

    Abstract : All fashion brands work with PR in some way, its importance is evident. At the same time it is expensive and difficult to say what it provides, consequently one may wonder whether if it is all worth it. Existing literature leaves a gap of missing research in PR and especially in PR events. READ MORE