Essays about: "tourism marketing thesis"

Showing result 21 - 25 of 68 essays containing the words tourism marketing thesis.

1. 21. Tourism in Football: Exploring Motivational Factors and Typologies of Groundhoppers : An example of a German Groundhopper Online Community

   University essay from Högskolan Dalarna/Turismvetenskap

   Author : Christian Bauer; [2018]
   Keywords : Groundhopping; Serious Leisure; Sport Tourism; Tourist Motivation; Football.;

   Abstract : This thesis aims to examine the motivational factors and to explore possible typologies of groundhoppers. Groundhopping as a special form of sports tourism which has grown rapidly over the last couple of decades. READ MORE

3. 22. How to make guests behave more environmentally friendly in hotel rooms? : The exploration of motivation factors from guests' perspective 

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Lei Yang; [2017]
   Keywords : Hotel guests; environmental behavior; environmental knowledge; environmental attitude; individual responsibility; governmental regulation; marketing strategies; social norms;

   Abstract : Hotel industry, as the largest sub-sector of tourism often generates huge negative environmental impacts, including waste of freshwater, consumption of energy and carbon dioxide emissions. It is clear that the guests’ choices and actions in hotel rooms shape the environmental sustainability of the hotel industry. READ MORE

4. 23. Unravelling International Student Mobility: A New Mobilities Perspective on International Student Mobility

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Johan Merlo; [2017]
   Keywords : International student mobility; International study motives; New mobilities; Lifestyle mobilities; Lifestyle travel; Social Sciences;

   Abstract : International students’ mobility has received increased appreciation for its role, and impact, in todays knowledge economy. This development has lead to an increase of tourism research aiming to understand student travel motives as such knowledge is paramount to the development of appropriate marketing strategies, services, and promotions. READ MORE

5. 24. Content Co-creation Practices and Expressions of Authenticity on Destination Marketing Organisation’s Instagram Account

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Noora Pihlainen; [2017]
   Keywords : Image-focused Social Media; Instagram; Content Co-creation; Authenticity; Tourism Destination Marketing; Social Sciences;

   Abstract : The emergence of social media has changed the power relations and the practices of tourism destination marketing by enabling the co-existence of user generated content and destination marketing organisation’s content, as well as the content co-creation among these actors. Due to the visual nature of tourism the image-focused social media platforms are particularly interesting for the tourism field. READ MORE

6. 25. If you book on your own, you travel on your own

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Miccis Lilliefelth; Lovisa Borssén Myrén; [2017]
   Keywords : Digitalisering; resebyråer; personlig service; konkurrens; kundmedverkan och sociala medier;

   Abstract : Syfte och forskningsfrågor   Syftet med uppsatsen är att undersöka hur resebyråer möter konsumenters behov i det digitala samhället som präglas av en hård konkurrens. Vi vill också klargöra hur resebyråer konkurrerar i en ny konkurrensmiljö. READ MORE