Essays about: "toyota recalls"

Found 1 essay containing the words toyota recalls.

  1. 1. Toyota Crisis: Management Ignorance? : A Swedish Case of Consumers Perceptions

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Yuanyuan Feng; [2010]
    Keywords : Crisis; Toyota; Corporate Reputation; crisis management; consumer perception;

    Abstract : Since the late 2009, the famous vehicle manufacture Toyota has suffered a severe crisis due to unintended quality problems in its cars which had triggered Toyota’s largest officially recalls of its cars around the world. This crisis threatens the company’s previous reputation of good quality cars, as well as the brand image built up over time. READ MORE