Essays about: "types of Customer loyalty"
Showing result 1 - 5 of 24 essays containing the words types of Customer loyalty.
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1. Predicting Customer Churn in E-commerce Using Statistical Modeling and Feature Importance Analysis : A Comparison of Random Forest and Logistic Regression Approaches
University essay from Umeå universitet/Institutionen för matematik och matematisk statistikAbstract : While operating in online markets offers opportunities for expanded assortment and convenience, it also poses challenges such as increased competition and the need to build personal relationships with customers. Customer retention be- comes crucial in maintaining a successful business, emphasizing the importance of understanding customer behavior. READ MORE
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2. How to gain and retain customers : a case study of how the daily work with CRM and e-CRM unfolds amongst large-scale firms in a contingent environment
University essay from SLU/Dept. of EconomicsAbstract : It has become increasingly important in the last decade to stay on top of the rapid digitalization, which has made efficient management of customer relationships increasingly essential for firms to implement within their business process. This has led to Customer Relationship Management (CRM) and the digital extension of it, electronic Customer Relationship Management (e-CRM) becoming cornerstones to the daily operations of many large-scale firms. READ MORE
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3. The role of Cryptocurrency in shaping customer loyalty
University essay from Umeå universitet/FöretagsekonomiAbstract : An emerging body of research has focused on cryptocurrencies and loyalty programs; nevertheless, there is still a significant knowledge void and potential for more investigation into this field and the relation between them. Research has given a limited amount of attention to the role that cryptocurrencies play, even though cryptocurrencies have the potential to radically alter the nature of value perception, which is an essential component of the design of any loyalty program. READ MORE
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4. Challenges of start-ups developing circular business models
University essay from Linköpings universitet/Industriell miljöteknikAbstract : There is an increasing interest towards the subject of circular start-ups (CSUs), which are start-ups developing circular business models (CBMs). As start-ups, these CSUs encounters common challenges due to being a start-up while simultaneously encountering the challenges of implementing CBMs. READ MORE
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5. The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. READ MORE