Essays about: "understand consumers behaviour"
Showing result 1 - 5 of 116 essays containing the words understand consumers behaviour.
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1. The Pride and Prejudice of Privacy - How consumers' intentions to share private information are affected by emotions.
University essay from Göteborgs universitet/Graduate SchoolAbstract : Current papers suggest that if emotions have the power to affect consumers’ privacy concerns, consumers are at risk of being exploited by companies and unauthorized users taking advantage of consumers’ emotional stages. Therefore, suggesting that emotions are critical elements in the context of privacy as they construct the divide between disclosing and protecting an individual’s privacy. READ MORE
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2. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE
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3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
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4. To whom do we listen, and why? : An exploratory study into how young adult consumers experience TikTok electronic word-of-mouth product recommendations
University essay fromAbstract : Background: Over time, social media platforms have become a part of people’s daily lives. Social media allows consumers to share thoughts, ideas, and experiences with other consumers, and eWOM evolved. READ MORE
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5. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.
University essay from Umeå universitet/FöretagsekonomiAbstract : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. READ MORE
