Essays about: "Measuring consumer preferences."

Found 4 essays containing the words Measuring consumer preferences..

1. 1. Analysing Craft Beer Preferences & Market Segmentation in Västerbotten , Sweden.

   University essay from Umeå universitet/Företagsekonomi

   Author : ALI ALALI; [2023]
   Keywords : Beer industry; Craft beer; Consumer behaviour; Beer brand preferences; Craft beers in Sweden; Measuring consumer preferences.;

   Abstract : Craft beer popularity has grown in recent years, and Swedish craft breweries are increasing to meet consumer needs. Breweries must understand consumer preferences to effectively align their offers in this changing landscape. READ MORE

3. 2. Micro Apartments : A Potential Solution for the Severe Shortage of Small Affordable Apartments in Stockholm Nóra Gazdag and Anna T

   University essay from KTH/Fastigheter och byggande

   Author : Nóra Gazdag; Anna Torlegård; [2018]
   Keywords : micro apartment; micro housing; real estate; real estate economy; Stockholm; Sweden; housing Market; bostadsmarknad; mikrolägenheter; fastighetsekonomi; Micro apartment; Micro housing; Real Estate; Real Estate Economy; Stockholm; Sweden; Housing Market; Bostadsmarknad; Mikrolägenheter; Fastighetsekonomi;

   Abstract : The purpose of this thesis is to analyze the emerging global trend of micro apartments to find out if it provides a potential solution for the severe shortage of small, affordable apartments in Stockholm.  As the concept is already a researched area in foreign real estate markets, the lack of research on the demand for micro apartments in Stockholm despite the highest rate of single households and rising housing prices was identified as a research gap. READ MORE

4. 3. Evaluation and Implementation of Machine Learning Methods for an Optimized Web Service Selection in a Future Service Market

   University essay from Linnéuniversitetet/Institutionen för datavetenskap (DV)

   Author : Philipp Karg; [2014]
   Keywords : optimized web service selection; central service broker; service oriented computing; non-functional service characteristics; performances; machine learning; continuous service optimization;

   Abstract : In future service markets a selection of functionally equal services is omnipresent. The evolving challenge, finding the best-fit service, requires a distinction between the non-functional service characteristics (e.g., response time, price, availability). READ MORE

5. 4. Brand Personality: Impact on Brand Trust and Consumer Preferences : A comparative study of Germany and Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Anja Gandara Gil; Daniel Hellgren; [2011]
   Keywords : Brand personality; brand identification; preference; brand trust; culture;

   Abstract : A brand could be considered to be the face of a company. The most visible aspect of a brand is the logo, but there is another perspective widely known, namely brand personality. Previous studies have acknowledged that brands, in the eyes of consumers, can be seen as having personality traits. READ MORE