Essays about: "unethical company behaviour"

Showing result 1 - 5 of 7 essays containing the words unethical company behaviour.

1. 1. How do ethics in influencer marketing impact consumer behavior?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Killian Oursel; Maxia Befene Mbembo; [2021]
   Keywords : Ethical Marketing; Influential Marketing; Drop Shipping; Consumer Behaviour;

   Abstract : Influencer marketing has an unethical side that was important for us to talk about. Thisstudy’s objective was to understand how impactful it was regarding the consumer and how itcould be really bad for a company to use this type of marketing in an unethical way. READ MORE

3. 2. The Complexity of Executing International Negotiations while Maintaining Business Ethics - Developing the value-based International negotiation model from an ethical perspective - the Sanfran Ethical International Business Negotiation Model (SEIB NM) : An exploratory case study within the defence industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Ronja Sandin; Joshua Francis; [2018]
   Keywords : International negotiations; SEIB NM; Business ethics; Ethical values; Negotiation models.;

   Abstract : Background This thesis explores the role of ethics in negotiations within the international defence industry. Existing gaps in literature are identified by using two existing literature reviews: one concerning negotiations and one concerning ethics. READ MORE

4. 3. Hedging Your Bets: The Prospects of Cryptocurrency Use in Online Gambling : A Mixed-Methods Study

   University essay from Umeå universitet/Företagsekonomi

   Author : Nicolas Werle; Liina Lehtonen; [2018]
   Keywords : cryptocurrency; online gambling; diffusion of innovation; disruptive technology; blockchain; consumer behaviour;

   Abstract : Since its initial inception, cryptocurrency has hit the world with both intrigue and skepticism. It was acting as an alternative form of currency that people could use that required no regulative authority to back it. READ MORE

5. 4. Dimensions of Transcultural and Multicultural Marketing Campaigns

   University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

   Author : Hiller Oscar; Katsavria Charikleia; [2017]
   Keywords : Transcultural marketing; Multicultural marketing; Social media; Social media selection;

   Abstract : Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. READ MORE

6. 5. Stealth Marketing : The art of deceiving consumers

   University essay from Ekonomihögskolan, ELNU

   Author : Viktor Petersson; Markus Svensson; [2010]
   Keywords : Stealth marketing;

   Abstract : Bachelor Thesis in business administration, school of economics at Linnæus University, marketing, 2FE07E, Spring 2010   Authors: Viktor Pettersson and Markus Svensson Instructor: Mosad Zineldin   Title: Stealth Marketing The art of deceiving consumers   Background: Ethical aspects in promoting products are a concern when new methods are developed in order to reach consumers with marketing messages. Stealth marketing is one method developed and is based on not disclosing or revealing the true relationship to a marketing message. READ MORE