Essays about: "Transcultural marketing"

Found 1 essay containing the words Transcultural marketing.

  1. 1. Dimensions of Transcultural and Multicultural Marketing Campaigns

    University essay from Södertörns högskola/Institutionen för samhällsvetenskaper

    Author : Hiller Oscar; Katsavria Charikleia; [2017]
    Keywords : Transcultural marketing; Multicultural marketing; Social media; Social media selection;

    Abstract : Marketers attempting to please a large part of the population in order to gain more customers, already have a demanding job. However, things get even more complicated when the population consists of a variety of cultures, such as in Sweden. READ MORE