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Showing result 1 - 5 of 11 essays matching the above criteria.

1. 1. Does Short-form Video Application Shape Your Life? : An Empirical Study of TikTok Usage and Persuasive Behavior Change in China

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Ruina Wang; [2022]
   Keywords : TikTok; Persuasive System Design; User Behavior Change; Human-Computer Interaction;

   Abstract : Persuasive Technology(PT) was pioneered by BJ Fogg. The theory has been developed in several aspects and applied in education, health, entertainment, and online shopping. Short-form video application TikTok first launched in the media market in 2016. READ MORE

3. 2. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
   Keywords : ;

   Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

4. 3. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context

   University essay from Jönköping University

   Author : Linnea Olofsson; Linn Andersson Karlström; [2022]
   Keywords : E-service quality; E-S-QUAL; Apparel; E-satisfaction; Online shopping; E-commerce;

   Abstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE

5. 4. How have the grocery shopping practices of university students in Jönköping been impacted by the COVID-19 pandemic: A qualitative study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Melanie Fijnheer; Aqsaa Bidiwala; [2021]
   Keywords : Practice theory; consumption; grocery shopping; COVID-19; pandemic; consumer behavior; university students; Jönköping;

   Abstract : With the COVID-19 pandemic taking over the world faster than anyone had anticipated and creating a ‘new normal’, consumers had to adapt and get used to these changes. The pandemic caused lockdowns in several parts of the world, where businesses, schools, and stores had to shut their doors, although essential stores such as grocery stores remained open. READ MORE

6. 5. Nudging in the right direction : A qualitative study on nudging online grocery store environments

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Thérése Nelson; Jessica Nilsson; [2021]
   Keywords : Consumer behavior; digital nudging; grocery store industry; nudging; online.;

   Abstract : Problem: Nudging has come to be widely used by organizations who wish to influence the choices of their consumers. This concept has been greatly praised, criticized, discussed, and researched; however, this has mostly been set in offline environments, making nudging in online environments an area in need of further research. READ MORE