Essays about: "van Westendorp"

Found 2 essays containing the words van Westendorp.

1. 1. Put your money where your mouth is: How do eco-labels and the perception of sustainability affect the value of a tomato?

   University essay from Göteborgs universitet/Institutionen för nationalekonomi med statistik

   Author : Weinny Karlsson; Karl Parker; [2022-07-08]
   Keywords : Willingness to pay; van Westendorp; Tomatoes; ECO-labels; Regression analysis;

   Abstract : This study attempts to estimate willingness to pay for organic tomatoes according to university students in Gothenburg, Sweden. Previous research on the willingness to pay for ECO-labeled grocery products has been conducted. However, this research has either only been conducted on other individual goods or in other parts of the world. READ MORE

3. 2. A Pricing Model for AIaaS : An analysis of a new AI personalization product within the edtech space

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : ZENJA JEFIMOVA; SOFIE NABSETH; [2018]
   Keywords : AI; AIaaS; edtech; education technology; personalization; price; pricing; pricing strategies; pricing models; pricing tools; pricing AIaaS; software pricing; pricing for new products; value; value adding; AI; AIaaS; edtech; online-utbildning; personifiering; pris; prissättning; prisstrategi; prismodell; prisverktyg; prissättning för AIaaS; prissättning för mjukvara; prissättning för nya produkter; värdeskapande;

   Abstract : As pricing is vital for an organization’s marketing strategy, it is a significant area to consider for companies offering new products where Artificial Intelligence as a service (AIaaS) is provided. The purpose of this study was to investigate possible pricing models for an AIaaS product. The study was delimited to the edtech industry. READ MORE