Essays about: "varumärkesbyggande i den finansiella sektorn"

Found 1 essay containing the words varumärkesbyggande i den finansiella sektorn.

  1. 1. Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking

    University essay from Umeå universitet/Företagsekonomi

    Author : David Abrahamsson; [2014]
    Keywords : brand equity; retail bank; customers; students; branding in financial services; switching barriers; choice criteria; varumärkeskapital; kunder; studenter; varumärkesbyggande i den finansiella sektorn; bytesbarriärer; beslutskriterier;

    Abstract : Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. READ MORE