Essays about: "varumärkesbyggande i den finansiella sektorn"
Found 1 essay containing the words varumärkesbyggande i den finansiella sektorn.
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1. Locked in or true love: Branding among banks : A qualitative study of technologies, brand equity, switching barriers, choice criteria and future strategies in the context of retail banking
University essay from Umeå universitet/FöretagsekonomiAbstract : Purpose – The purpose of this paper is to increase the knowledge about technology based services affection of the ability of retail banks to build customer based brand equity among students. Design/methodology/approach – A conceptual model has been developed from theories regarding customer based brand equity, switching barriers and choice criteria. READ MORE
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