Essays about: "video brand storytelling"

Found 2 essays containing the words video brand storytelling.

1. 1. Video Storytelling Advertisement : A quantitative study about the effect consumers’ attitude towards the brand

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oskar Bloom; Pontus Liljenberg; [2018]
   Keywords : Advertisements; Attitudes; Storytelling; Branding; Humorous; Dramatic;

   Abstract : Background: In order for marketers, brands and companies to be successful in the advertising environment the stress for well developed content and messages is a necessity. To have a competitive advantage it is all about the attention a advertisements gain by the audience and the public eye. READ MORE

3. 2. Video Brand Storytelling, The Rise of Content Marketing : A qualitative study exploring the antecedents of brand perceptions

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sindi Sheri; Byron Traoudas; [2017]
   Keywords : video brand storytelling; brand perceptions; antecedents; emotions; brand information; consumer-brand relationship; brand meaning; brand experience; brand-story connection; qualitative.;

   Abstract : Purpose: The purpose of this study is to explore video brand storytelling’s affect on the antecedents of brand perceptions. Design/Methodology/Approach: This study has a qualitative and an exploratory nature. The data collection method is in-depth semi-structured interviews. READ MORE