Essays about: "visual and verbal messages"

Found 5 essays containing the words visual and verbal messages.

  1. 1. No Laughing Matter : A study of the use of comedy in public service announcements

    University essay from Högskolan i Halmstad

    Author : Josefin Johansson; [2017]
    Keywords : Public service announcements; Advertisements; Advertising; Semantics; Pragmatics; Ambiguity; The United Kingdom; The United States; Australia;

    Abstract : This essay is a study which is intended to explore how public service announcements in broadcast media use humour as a method of conveying their core messages in a manner which is both memorable and persuasive; to consider why humour is chosen as a strategy; and to identify the similarities and differences in the use of humour in PSAs and commercial broadcast advertising. Six video commercials were analysed in total: three PSAs and three advertisements. READ MORE

  3. 2. Do you see what I see?: A cross-cultural study on interpretation of clothing as a non-verbal signal

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Sunju Park Larsson; [2014-09-16]
    Keywords : clothing; culture; decoding; high-context; intercultural communication; low-context; non-verbal communication; photo elicitation;

    Abstract : To understand human social behavior, it is crucial to pay attention to non-verbal communication signals. Clothes are one of the non-verbal signals which inevitably transmit social signals and clothes are closely related to self-representation; therefore they can be used to make a desired impression. READ MORE

  4. 3. Do you see what I see? A cross-cultural study on interpretation of clothing as a non-verbal signal

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Sunju Park Larsson; [2014-07-01]
    Keywords : clothing; culture; decoding; high-context; intercultural communication; low-context; non-verbal communication; photo elicitation;

    Abstract : To understand human social behavior, it is crucial to pay attention to non-verbal communication signals. Clothes are one of the non-verbal signals which inevitably transmit social signals and clothes are closely related to self-representation; therefore they can be used to make a desired impression. READ MORE

  5. 4. Content Marketing in Social Media - A study of the impact of brand type, message appeal and format on attitudes and intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Carlson; Nadiya Dyekina; [2014]
    Keywords : Social media; Content marketing; Utilitarian and hedonic products; Visual and verbal messages; Emotional and rational appeals;

    Abstract : Social media has fundamentally changed the premises of marketing by adding a two-way channel for communication to the marketing mix. Owned media and content marketing have moved from being buzzwords to playing an important communication role. READ MORE

  6. 5. Product Placement : A study of how Swedish children are exposed to product placement in Walt Disney movies

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Erik Fritzell; Stefan Olstorpe; Tobias Harhoff; [2010]
    Keywords : Product placement; marketing; Disney; verbal placement; visual placement; plot placement;

    Abstract : Title: Product Placement - A study of how Swedish children are exposed to product placement in Walt Disney Movies. Authors: Erik Fritzell, Tobias Harhoff and Stefan Olstorpe Advisor: Venilton Reinert Type of work: Bachelor dissertation in Marketing Date: Spring term 2010 Purpose: We will investigate whether or not there are product placements in the movies selected for our research. READ MORE