Essays about: "women in sales"

Showing result 1 - 5 of 22 essays containing the words women in sales.

  1. 1. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Christiane Haase; Nils Heimes; [2023]
    Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

    Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

  3. 2. Production, utilization and implementation of coconut charcoal in rural Mozambique: As a clean cooking fuel and a way to improve economic empowerment of women in Linga Linga

    University essay from Lunds universitet/Institutionen för energivetenskaper

    Author : Ina Johnsson; [2023]
    Keywords : Mozambique; Health; Charcoal; Coconut; Cooking Fuel; Implementation; Lifeworld; Colonialism; Earth and Environmental Sciences;

    Abstract : Luftförorening är ett globalt hälsoproblem och i Moçambique orsakas inomhusluftförorening främst av matlagning över öppen eld. Denna studie undersöker potentialen hos kokosnötskol som en renare bränslekälla för matlagning och som en möjlig inkomstkälla för kvinnor i byn Linga Linga, Moçambique. READ MORE

  4. 3. Understanding men’s clothing consumption : a contribution to further research on sustainable clothing consumption

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Adam Fast; [2023]
    Keywords : Clothing consumption; men’s consumption; sustainable consumption; consumer behaviour; consumption habits; fast fashion; slow fashion;

    Abstract : The growing environmental problem of the clothing industry has resulted in trillions of litres of wastewater and nearly a tenth of the world’s carbon emissions every year. The Western world's demand for cheap clothes occurs at the expense of the environment and bad working conditions. READ MORE

  5. 4. Motivated to sell : What motivates women in leading sales positions in tech organizations

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Sofia Livman; [2022]
    Keywords : Work motivation; hygiene-motivator theory; expectancy theory; intrinsic motivation; extrinsic motivation; tech industry; business to business sales; women in sales;

    Abstract : This thesis explores what motivates women in a leadership position, in a sales role and in the technology industry. The field lacks previous research on this specific subject. Using one need-based and one process-based work motivation theory, the study aims to identify and map motivational factors that are regarded by women. READ MORE

  6. 5. Sensory marketing in the world of social media : A qualitative study to examine if companies can attract girls in generation Z by using sensory marketing on their social media platforms

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sanna Jurén; Isabelle Kallenberg; [2022]
    Keywords : Influencer; Social media; Customer experience; Sensory marketing; Beauty products; Digital; Generation Z;

    Abstract : The beauty industry has been around for centuries and keeps growing and developing daily. The industry has not been slowing down during the spread of the virus covid-19 but has had a fast platform change. Most brands today are available online and promoted by influencers on social media platforms. READ MORE