Essays about: "word of mouth methodology"

Showing result 1 - 5 of 53 essays containing the words word of mouth methodology.

  1. 1. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Valeria de Leon; Miranda Ånäs; [2023]
    Keywords : Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

    Abstract : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. READ MORE

  3. 2. Leveraging Service Recovery as a Marketing Tool

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Daniel Mubiru; Fiona Nyamache; [2023]
    Keywords : Service recovery; marketing tool; satisfaction; loyalty; brand reputation; brand image;

    Abstract : Aim: The study aims to explore the process of service recovery, its transformation into a marketing tool and identifying the outcomes of the tool to the organizations. Methodology: The research employed a qualitative methodology with an inductive approach. READ MORE

  4. 3. Factors affecting the purchase decision of E-consumers in online shopping during covid-19: An Empirical Research

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Badar Rashid Chaudhry; Gurvinder Kaur; [2022]
    Keywords : Purchase decision; online shopping; factors; E-commerce; covid-19;

    Abstract : With the spread of covid-19 online shopping all over the globe has increased and with that the importance of E-commerce has also increased. The business managers, marketers and entrepreneurs need to know about the consumer’s preferences when are shopping online and the factors upon which their purchase decision is based. READ MORE

  5. 4. Mainstreaming ‘Grow Your Own’ As a Tool for Social Change : A Study On Own Food Growers, Their Practice’s Impact, and its Communication

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Andrea Vasconcelos; [2022]
    Keywords : Development; communication; social change; degrowth; food; food security; gardening; permaculture;

    Abstract : For a more equal, just, and sustainable society to emerge, much of the human population will have to change some of its paradigms and consequently behaviour in one way or another.  While part of society will need to learn how to live without unsustainable conveniences and control unconscious consumption, others will need to adapt their capabilities to deal with the effects of climate change. READ MORE

  6. 5. Can Social Media Help Boost Customer Satisfaction? : A quantitative study on how different social media marketing activities impact customer satisfaction.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caiyan Liu; Frida Andersson; Iftin Omar; [2022]
    Keywords : “Social media marketing”; “Social media marketing activities”; “Customer satisfaction”; “Entertainment”; “Trendiness”; “Customisation”; “Interaction”; “WOM”; “EWOM”; “Quantitative research”.;

    Abstract : Background: The development of social media brings traditional marketing into a newera - social media marketing - which offers new platforms through which brands cancarry out marketing activities and connect with their customers. Thus, social mediamarketing has become important for brands and marketers to reach their customers andsocial media marketing activities (SMMAs) include entertainment, trendiness,customisation, interaction, and word of mouth (WOM). READ MORE