Essays about: "zara fashion"

Showing result 1 - 5 of 15 essays containing the words zara fashion.

1. 1. Caring Consumption : Caring for home textiles by interacting towards sustainable behaviours through a co-creation workshop

   University essay from Linnéuniversitetet/Institutionen för design (DE)

   Author : Keiu Meesak; [2020]
   Keywords : co-creation; home textiles; sustainability; workshop; consumption behaviours; mindfulness; interaction design;

   Abstract : This research is investigating ways of promoting social change towards more sustainable practices around the consumption of decorative home textiles. Knowledge is built and a prototype developed by using transdisciplinary design theory and participatory design methods. READ MORE

3. 2. Reframing Consumption : A transdisciplinary approach for the promotion of mindful consumption in home fashion textiles

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Betty Sue Hartigan; Niklas Dahlberg; [2020]
   Keywords : Consumption; Co-creation; Mindful consumption; Innovation; Digital Communication;

   Abstract : Textile waste is a growing problem in the world and although it is being noticed in the fast fashion category the industry providing home fashion textiles is being largely ignored. However, with companies such as H&M and Zara entering the market there is a cause for concern due to their current business models. READ MORE

4. 3. Fast Fashion : To explore Generation Y's attitude toward fast fashion; a Swedish consumer perspective

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Heidi Botic; Kuntola Choudhury; [2019]
   Keywords : Fast Fashion; Attitudes; Consumer Behaviour; Generation Y; Swedish Consumers; Sustainability;

   Abstract : Background:           Fast fashion is a rather new business strategy and is defined to be affordable and fashionable apparel that is directly copied from catwalks. The concept was initially introduced by Amancio Ortega’s well-known store, called Zara which mostly targets Generation Y consumers. READ MORE

5. 4. Communication in social media. A new source of power : Based on the posts and comments about sustainability on Zara and H&M’s Facebook accounts

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : María Mercedes González; [2017]
   Keywords : Corporate social responsibility CSR ; Social media; Sustainability discourse; Interactional communication; Power; Encoding decoding; Communication process;

   Abstract : The development of communication technology has also created new structures, able to challenge the traditional power roles of the communicative process. Social media have become a fruitful arena of this change due to their users having the possibility to respond to the producers’ messages. READ MORE

6. 5. Integration of Supply Chain Management and Marketing - Case Study of a Swedish Fashion Retailer

   University essay from Göteborgs universitet/Graduate School

   Author : Huang Danmei; [2016-07-04]
   Keywords : Supply chain management; Marketing; Integration; Customer needs; Lindex;

   Abstract : The objective of the company is to provide customer value as maximum as possible hence to accomplish profits. To fulfilling superior customer value creation, the literature states that it is important for firms to meet their integration of supply chain management and marketing. READ MORE