Implementation of an Idea Management System in a Global Organization : A Case Study in the Automotive Industry

Abstract: Disruptive changes driven by sustainability, new technology and servitization challenge companies’ current products and business models. This increases the interest in radical innovations, and consequently the interest to capture radical ideas. At the same time, globalization increases the importance for digital tools in order to connect and communicate between different geographical locations. An idea management system (IMS) allows large, global companies to conduct idea management in a structured way throughout the entire company. This study aims to investigate and identify factors important for the implementation of an IMS in companies that operates globally. This is done with a case study at a company in the automotive industry who is standing before an industrial transformation. In order to analyze the empirical findings two existing frameworks is combined into an empirical classification framework. The previous literature and the empirical analysis identified three important themes; process, culture and system. The discussion around the three themes allowed for a connection between the empirical findings and the previous literature, leading to conclusions regarding the implementation of an IMS. The study firstly concludes that finding ideas is no problem, it is more important to have the right processes in place for handling ideas. One of the key aspects is individual motivation and that the system is used for learning rather than performing. A risk identified was that goals within large companies may conflict with goals of radical innovation, which highlights the importance of flexible leadership and flexible systems within the company. The IMS should start with basic features and start at selected markets, allowing feedback from the IMS ambassadors to assist in the future development of the system. Categorizing ideas and using monthly campaigns for specific problem areas can facilitate the handling of a large number of ideas, preventing the IMS from becoming a “black hole” where ideas are submitted and then disappear.