Integrated Marketing Communications in Advertising

University essay from Sektionen för ekonomi och teknik (SET)

Author: Raquel Ayerra; Manuel Jimenez; Asier Vega; [2007]

Keywords: Marketing; Communications; Advertising; IMC; Iberostar; Online; Offline; Strategy;

Abstract: This research is made with the aim of find out how Iberostar communicates its values through Offline and Online advertising campaigns and if those campaigns send the same message to the target audience

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