Weight Watchers – Wellness That Works? : Analysing the correlation of weight and health through The Weight Watcher’s visual communication on social media

Abstract: The following thesis aims to examine the social media use of the Weight Watchers, during a limited amount of time. The interest of losing weight seems to increase every year, after Christmas and New Years celebrations. This year, the Weight Watchers have been very active in advertising themselves during this period of time. In a time where a large portion of the world’s population is overweight or obese, health and healthy lifestyles are becoming more important, and the Weight Watchers could potentially be one small part in the solution for this problem. Through a multimodal critical discourse analysis, six social media posts have been analysed to see how the Weight Watchers are communicating with their followers and to examine whether or not the Weight Watchers are communicating any sort of ideology to their followers.