Customer Focused Business Models Within SCA Packaging

University essay from Lunds universitet/Department of Business Administration

Author: Fredrik FrÖjdh; Joakim Gyllin; GÖsta Linderstam; [2002-02-15]

Keywords: Företagsledning; management; Strategy; Business models; Customer focus; Logistics; SCA Packaging; Packaging Solution Provider; Service; Value;

Abstract: Identification, description and analysis of customer focused business models within Sca Packaging. A case study of strategic options according to the Delta model.

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