REDEFINING THE PURPOSE OF IDEATION: THE IDEA MANAGEMENT SYSTEM AS A MOTIVATIONAL TOOL

Abstract: Our study revealed that switching the classic IMS process to idea generation, development and lastly evaluation has a strong positive impact on spurring motivation. If the outlined steps are followed and key features, such as the introduction of a cross-functional team, reliance on organizational learning and a network connectivity solution for facilitating the entire process, are integrated then successful long-term innovation is extremely likely.