Public-Private Partnerships on Two-sided Markets

Abstract: Abstract Title: Public-Private Partnerships on Two-sided Markets Seminar date: 26 May 2015 Course: FEKN90 Authors: Herman Jacobson and Rikard Frangeur Supervisor: Dr. Magnus Johansson Key words: Stakeholder Management, Private Public Partnership, Two-sided Market, Network Effects, Dominant Design Purpose: The purpose of this study is to deepen the understanding of how a private, stakeholder-oriented party is supposed to successfully participate in a Public-Private Partnership, where the goal is to support the development of a two-sided emerging market. This includes the creation of a theoretical framework based on a fusion of previous research. The intention of this study is to contribute with new insights by confirming this framework based on empirical findings. Methodology: This study is a qualitative case study of how Vattenfall successfully participated in Elbilsupphandlingen with a deductive approach with some inductive features. A theoretical framework was developed. Semi-structured in-depth interviews with different key representatives from the main organizations involved in Elbilsupphandlingen were conducted. Thereafter, all the interviews were transcribed and then followed by a pattern matching to confirm the theoretical framework. Theoretical perspectives: The study’s theoretical chapter includes three theoretical segments consisting of Stakeholder Theory, Two-sided Emerging Markets and Collaboration. The different theoretical segments conducted are in the end of the chapter put together into underlying factors and a theoretical framework for the study is presented. Empirical foundation: The empirical data mainly consists of the responses from 13 interviewees with 12 different representatives connected to key organizations involved in Elbilsupphandlingen. Conclusion: The study has resulted in a framework that has been comparing theory with empirical findings. The framework presents a description of the underlying factors needed for a Stakeholder-Oriented company to succeed in Public-Private Partnership with the prime purpose of supporting a Two-sided Emerging Market.