Setting up a Market Intelligence Programme: A Case Study at LKAB Minerals

Abstract: The key characteristics of MI programs within the industrial minerals market is that the scope has a tendency of becoming to broad, making prioritization even more important, also, decentralized intelligence organizations is more probable in these markets, making the companies more dependent on a healthy intelligence culture. Decentralization and the highly heterogeneous business environment means that outsourcing of activities is more probably in these organizations.
The case company were in the set-up phase of the intelligence program, and analysis was provided regarding the key success factors for setting up a MI programme: Scope, process, deliverables, tools, organization and culture, all factors showing great room for improvement and potential for the future of the MI programme.