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1. 1. Rethinking Competitive Strategy in Mature Industries: An externally-focused in-depth study into how companies in mature industries can rethink their competitive strategies.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Auður Sigvaldadóttir; Alexandra Taylor; [2016]
   Keywords : Mature industry; strategic renewal; change; Porter; competitive strategy; reactive; proactive; industry life cycle; Business and Economics;

   Abstract : Today’s rapidly changing environment amplifies the need for companies no matter the industry, to stay on top of their game and not lose market share to competing firms. This is particularly true of companies in mature industries, and therefore, is a worthy area of study and the focus of this thesis. READ MORE