Essays about: "MARKETING ACROSS CULTURES"
Showing result 1 - 5 of 6 essays containing the words MARKETING ACROSS CULTURES.
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1. Cross-cultural design in wine destination websites : Cultural sensitivity and motivations in UI through investigation of web interface design elements
University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och ITAbstract : This thesis sets out to investigate hedonic and cultural web interface design elements present on wine tourism destination websites. The thesis focuses on explaining several cultural frameworks and especially the notion of localization, globalization, culturability, and cultural markers, the high/low context theory as well as tenets of hedonics in user interface design. READ MORE
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2. Just Me, Myself and I? : The Cultural Impact of Self on Emotional Brand Attachment
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Emotional brand attachment has emerged as an important marketing concept that can strengthen a brand's performance. One way to create emotional bonds with consumers is to match the brand's personality with the consumer's self-concept (i.e. self-congruence). READ MORE
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3. Cross-cultural differences in brand image perception
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : Problem – International companies need to become more aware of differences within cultures and consumer behavior to stay competitive in today’s business environment. Even though international companies aim to communicate the same image of global brands across different cultures, the image of those brands may still be perceived differently due to differences in cultural values. READ MORE
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4. Product standardization and adaptation in International Marketing : A case of McDonalds
University essay from Institutionen för ekonomi och itAbstract : Companies marketing their products and/or services overseas are faced with the decision of whether to standardize or adapt their product offerings. This decision concerns firms commencing to market their products in foreign countries as well as those already operating internationally and is considering expanding into further markets. READ MORE
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5. Pepsi across cultures: analysis and cross-cultural comparison of Pepsi websites
University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologiAbstract : Nowadays we live in a world where technologies provide great opportunities for crosscultural communication. That’s why it’s really important to be aware of cultural differences and its possible influence on the people’s behavior. READ MORE
