Essays about: "telecommunication sector"

Showing result 1 - 5 of 27 essays containing the words telecommunication sector.

  1. 1. A global brand imagery context on consumers’ willingness to purchase and pay price premium: the EuroAsia telecommunication sector

    University essay from Göteborgs universitet/Graduate School

    Author : Adam Oskarsson; Andreas Rosander; Pattapong Wirungruangkul; [2018-07-03]
    Keywords : Price premium; Purchase intention; Brand imageries; Brand equity; Telecommunication; Smartphones;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. Network Densification and Energy Efficiency

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Sarthak Das; [2018]
    Keywords : Cell Sleep; Densification; Efficiency; Energy; Energy Model; FPLC; HetNet; Lean Carrier; LTE; Macro; Micro Sleep; OFDM; Power Model; PSI; Traffic; Technology and Engineering;

    Abstract : The galloping pace of development in the field of wireless communication has left the world astounded over the last decade. But this has also led to a wild and inexcusable extravagant expenditure of energy. READ MORE

  3. 3. The effects of modularization in a Telecommunication sector – a case study of Telenor

    University essay from

    Author : Kenan Feratovic; Tobias Lindholm; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  4. 4. Drivers and Barriers to Circular Economy Strategies in the Telecommunication Industry

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Daniel Stewart; [2017]
    Keywords : Circular Economy; telecommunication industry; ICT; drivers; barriers; Social Sciences;

    Abstract : The telecommunication industry contributes to environmental impacts through energy usage and material resource use. The incorporation of Circular Economy strategies has the potential to restructure and re-engineer systems like those in the telecommunication industry to capture more value for the business while decreasing environmental impacts of business. READ MORE

  5. 5. The influence of deceptive advertising on customer trust and loyalty : A Study of Telecom Sector in Pakistan

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Mirza Khuram Shahzad; Mehnaz Kausar; [2016]
    Keywords : Marketing communications; Advertising; Deceptive advertising; perceived deception; customer trust; customer loyalty; corporate image; consumer behavior; false advertising; telecommunication sector in Pakistan;

    Abstract : Purpose: The effects of deceptive advertising practices on customer loyalty towards mobileservice providers have been investigated empirically by this study. The main contribution ofthis study is to investigate the perceived deception-customer loyalty relationship under themoderating effect of corporate image and mediating effect of customer trust. READ MORE