Essays about: "Gustav Erkers"

Found 1 essay containing the words Gustav Erkers.

  1. 1. Cross-Continental sportsinternationalization : A case study on the NFL’s internationalization process to Europe

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Melker Gunillasson-Sevä; Gustav Erkers; [2023]
    Keywords : Sports internationalization; IFL; WLAF; NFL Europe; Internationalization process; Sports league expansion; Adaptation;

    Abstract : This study takes a deep dive into the internationalization process of the NFL and explains the various steps involved. The study is based on classic theories of internationalization and theories of sports internationalization. The study is mainly made up of secondary data such as newspaper- and journal articles. READ MORE