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1. 1. Regional rebranding through wine tourism and organic viticulture : A case of small to medium wine domains in Beaujolais, France

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Inès van Tol; [2021]
   Keywords : Wine tourism; Beaujolais; organic viticulture; sustainable production methods; regional rebranding;

   Abstract : This research is a case study on the wine producing region of Beaujolais, France. It investigates the potential that organic wine tourism, which promotes the benefits of responsible wine production methods, has to positively rebrand Beaujolais. READ MORE