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1. 1. Are you a Mind Full or a Mindful consumer? : A case study exploring which factors influence the mindful consumption mindset and behavior of Swedish students

   University essay from Umeå universitet/Företagsekonomi

   Author : Ema Jonėnaitė; Izabelle Wärja; [2017]
   Keywords : Consumption; Consumer Behavior; Mindful Consumption;

   Abstract : Purpose: The purpose of the present study is to contribute to existing gap in the literature regarding mindful consumption, which is the fundamental subject of this thesis. The research is focused on the identification of factors that influence the sense of caring in Swedish student’s mindset and temperance in their behavior with respect to mindful consumption. READ MORE