Essays about: "literature review of customer satisfaction"

Showing result 1 - 5 of 70 essays containing the words literature review of customer satisfaction.

  1. 1. How to improve customer satisfaction with customer surveys and lean for retail

    University essay from Göteborgs universitet/Graduate School

    Author : Nahia Bilbao Gato; [2023-07-18]
    Keywords : lean for retail; customer satisfaction;

    Abstract : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. READ MORE

  2. 2. Data-Driven Requirements Engineering in Agile Software Development - An Approach for Eliciting Requirements from Digital Sources in Organizations using Scrum Methodology

    University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

    Author : Stylianos Georgiadis; [2023]
    Keywords : Requirement Engineering; Data-Driven Requirements Engineering; Agile Software Development; Scrum Methodology; Scrum Master; Product Owner; Development Team; User Stories; Design Science Research;

    Abstract : Nowadays, the business world is characterized by complexity since market and customer requirements are changing rapidly. Based on this assumption, providers are facing the challenge of delivering software products in shorter terms while these products remain innovative. READ MORE

  3. 3. Topic Modeling for Customer Insights : A Comparative Analysis of LDA and BERTopic in Categorizing Customer Calls

    University essay from Umeå universitet/Institutionen för matematik och matematisk statistik

    Author : Henrik Axelborn; John Berggren; [2023]
    Keywords : Customer Insights; Natural Language Processing; Topic Modeling; Latent Dirichlet Allocation; BERTopic;

    Abstract : Customer calls serve as a valuable source of feedback for financial service providers, potentially containing a wealth of unexplored insights into customer questions and concerns. However, these call data are typically unstructured and challenging to analyze effectively. READ MORE

  4. 4. Inclusiveness of autistic consumers in E-commerce : An exploratory study on the inclusiveness for consumers on Autism Spectrum Disorder

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Anwaar Naser; Laura Trandafir; Asterios Varsamidis; [2023]
    Keywords : Autism; ASD; niche; consumer; inclusiveness; e-commerce; website design;

    Abstract : Date:2023-05-31Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society, and Engineering, Mälardalen University Authors: Anwaar Naser, Laura Maria Trandafir and, Asterios Mastorokostas Varsamidis Title: Inclusiveness of autistic consumers in the E-commerce Supervisor: Stylianos Papaioannou Keywords: Autism, ASD, niche, consumer, inclusiveness, e-commerce, website design. Research question: How is the inclusivity of ASD consumers addressed in online shopping? Purpose: The purpose of this thesis is to analyse the online shopping experience of consumers with autism to identify opportunities for e-commerce businesses to create more inclusive websites. READ MORE

  5. 5. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Huaying Wang; Annmarie Okalebo; [2022]
    Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

    Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE