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1. 1. Designing Towards a Unique Value Proposition : Iterating Using the Directed Product Reaction Method: A Case Study

   University essay from Institutionen för datavetenskap; Filosofiska fakulteten

   Author : Max Liedström Kvelland; [2013]
   Keywords : lean; startup; unique; value; proposition; directed; product; reaction; cards; ux; usability; interaction; design;

   Abstract : Lean Startup lacks a method specifically designed to evaluate whether a HCI-design is fulfilling the promises delivered by the unique value proposition (UVP). At the time of writing, concurrent think aloud protocols during usability testing and interviews are used to that end. READ MORE