Essays about: "Richard Wigren"
Found 1 essay containing the words Richard Wigren.
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1. Marketing Mix Modelling: A comparative study of statistical models
University essay from Linköpings universitet/Institutionen för datavetenskapAbstract : Deciding the optimal media advertisement spending is a complex issue that many companies today are facing. With the rise of new ways to market products, the choices can appear infinite. One methodical way to do this is to use Marketing Mix Modelling (MMM), in which statistical modelling is used to attribute sales to media spendings. READ MORE
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