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1. 1. Entry Mode Selection. A case study of an Italian Grocery Retailer and its Attempt to Access the Chinese Market

   University essay from Göteborgs universitet/Graduate School

   Author : Valerio Fusco; Edvard Eriksson; [2016-10-12]
   Keywords : ;

   Abstract : In today’s globalized markets, companies seek new opportunities in developing countries. The most attractive markets are usually growing economies due to their great potentials, i.e. profitability can increase rapidly and markets might not have tight competition yet. READ MORE