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Found 2 essays matching the above criteria.

1. 1. The Development Pattern of Chinese firms in the Foreign Market : A thesis for studying matching strategy and competitive strategy for Chinese firms in Swedish markets

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Xiyu Chen; Jing Zhang; [2015]
   Keywords : Chinese firm; mature market; Swedish market; MNC; matching strategy; competitive strategy; competitive advantage; cost advantage; differentiation.;

   Abstract : Internationalization of firms from mature markets to emerging markets has been an on-going process for several decades. However, with the economic development of China, more and more Chinese firms start to expand global market and many of them choose mature European markets since to compete with higher level competitors can force the firm to develop. READ MORE

3. 2. The Future of IKEA : watch your expansion steps

   University essay from Sektionen för hälsa och samhälle

   Author : Xiyu Chen; Lu Yang; Jing Zhang; [2013]
   Keywords : IKEA; Expansion; price and quality; and suppliers.;

   Abstract : Purpose/ aim: The aim is to examine if IKEA expand too fast. We try to find answers to this problem. This is a huge problem to IKEA and other large-scale companies which plan to expand in the world. Design/methodology/approach: Data on customers’ feelings has been collected through questionnaires. READ MORE