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Found 2 essays matching the above criteria.

1. 1. Analysis of Young Chinese Users of Sina Weibo Based on Uses and Gratifications Theory

   University essay from Högskolan i Jönköping/Högskolan för lärande och kommunikation

   Author : Jingyi Wang; [2018]
   Keywords : Social Media; Sina Weibo; Uses and Gratifications theory; Gratifications sought; Gratification obtained;

   Abstract : Among the web 2.0 applications, a micro-blog (Weibo in Chinese), resembling the combination of a Twitter-like Internet service has gained substantial popularity in China. Sina Weibo is the market leader with approximately 50% of the market share. Around 80% of the users on Sina Weibo are young people. READ MORE

3. 2. Using the potential of the blog - A comparison of techniques in Swedish political

   University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

   Author : Daniel Grubb; [2011-02-21]
   Keywords : Political blog; blog techniques; social media; pr; blog statistics; usage of techniques; blog demographics;

   Abstract : As the use of Internet and social media increases, the Swedish politicians not only use the traditional media but also blogs as a way to reach out with their political message. The research objective of this thesis is to answer in what extent the media and blogging techniques are used in Swedish political blogs, and how the use differs demographically and politically. READ MORE