Essays about: "social media"

Showing result 1 - 5 of 2052 essays containing the words social media.

  1. 1. Not just a kvinnofråga A content analysis of Swedish press portrayals of men & #MeToo

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Elissa Shaw; [2019-08-07]
    Keywords : #MeToo; content analysis; media framing; masculinities; gender portrayal;

    Abstract : With its sudden outbreak in October 2017, the anti-harassment movement #MeToo quickly created avast, worldwide impact on social media, in the traditional press as well as in everyday lives. In Swedenespecially, a country with a long history in fighting for gender equality, women in their thousandsshared their stories of sexual harassment and came together both as individuals and as occupationalgroups to raise a collective voice. READ MORE

  2. 2. How the most liked brands on Facebook interact with their customers

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Julia Barbosa Lucas; [2019-08-06]
    Keywords : Social media; SNS; Facebook; content; brands online; social presence theory; online marketing; social media engagement; a framework for categorizing social media posts;

    Abstract : This paper investigates how the 15 most liked brands on Facebook communicate with customers on this social networking site (SNS). The content shared as well as the engagement received in different posts are analysed through the lenses of social presence theory and a framework for categorizing social media posts. READ MORE

  3. 3. Customer involvement through social media in the product development process within the luxury goods industry

    University essay from Göteborgs universitet/Graduate School

    Author : Louise Granström; Iris Minö; [2019-07-09]
    Keywords : Product development process; Social media; Customer involvement; Luxury goods industry; Luxury brands; Open innovation; Digitalization; Kering; S.T. Dupont; Swarovski; Ted Baker; J.Lindeberg; By Malene Birger;

    Abstract : Background and Purpose Rapid technology transformation and changing customer preferences are impacting the luxury goods industry. By 2025, 100% of luxury purchases will be influenced by an online interaction and social media channels have hence been considered as an important way to establish relationships with consumers. READ MORE

  4. 4. PSS Design in Practice - How a Choice Experiment Can Help Configuring a New Subscription Offer. The Case of Care by Volvo’s Used Car Subscription Offer

    University essay from Göteborgs universitet/Graduate School

    Author : Fabian Perktold; Moritz von Raczeck; [2019-07-09]
    Keywords : PSS Design; PSS Configuration; Servitization; Car Subscription; DCA; Discrete Choice Experiment; Choice-Based Conjoint; Customer Preferences; WTP;

    Abstract : Background and Purpose The automotive industry is facing huge challenges as the perception and utilization of cars is changing. As a result, many automotive companies are increasingly moving away from solely selling cars and starting to offer bundles of products and services (PSS) instead. READ MORE

  5. 5. Finding the right influencer – An exploratory study within the beauty industry

    University essay from Göteborgs universitet/Graduate School

    Author : Elias Davidsson; Danial Ahmad; [2019-07-04]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE