Essays about: "social media"

Showing result 1 - 5 of 3612 essays containing the words social media.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  2. 2. Messages from the deep: A reception study of Denis Villeneuve's Dune

    University essay from Göteborgs universitet/Institutionen för kulturvetenskaper

    Author : Sarah R. Kern; [2024-02-06]
    Keywords : Hegemony; Production Reception; Discourse; Dominant Negotiated Oppositional; Dune; Representation; Reception study; convergence culture; science fiction; participation culture; fandom;

    Abstract : This essay uses Pierre Bourdieus habitus, symbolic capital, Social fields, Stuart Halls representation theory and Encoding/Decoding system, as well as Henry Jenkins concept of convergence culture and media convergence, to conduct a reception study of Denis Villeneuves 2021 adaption of the science fiction movie Dune. The material collected for the reception study is collected in the form of reviews and features from experts in cinema, juxtaposed against material collected from YouTube in the form of reviews, reaction videos and video essays from social groups sectioned around cinephiles and science fiction fandom. READ MORE

  3. 3. Together, Apart Community and Connection in an Online Sangha

    University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Author : Edward Olsson; [2024-01-30]
    Keywords : online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

    Abstract : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. READ MORE

  4. 4. Compromise or Preserve the Green Characteristics? : Densification and green spaces in Eriksberg, and the impact on residents’ well-being

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Melanie Balasingam; [2024]
    Keywords : Densification; urban sustainability; green space; well-being; Eriksberg;

    Abstract : As Uppsala’s population is in constant growth, Uppsala Municipality has designed a plan to densify Eriksberg and provide more residential homes, while localizing facilities for essential services and social infrastructure (Uppsala kommun, 2017:4). This will affect various green spaces in Eriksberg, which are an important part of the district and have long characterized the area (Lagergren et al. READ MORE

  5. 5. How Storytelling Drives Activism and Resistance? : Mobilization behind the Strategic Lawsuits Against Public Participation

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Suad Sadullahi; [2024]
    Keywords : Resistance; SLAPP; Activism; Space; Storytelling; Power relations; Mobilization;

    Abstract : This thesis focuses on the stories of activists in Kosovo and why and how they resist in a context where powerful actors increasingly use strategic lawsuits against public participation (SLAPP) as a new mode of exercising power. The thesis seeks to understand resistance and new ways of exercising resistance in the context of SLAPP. READ MORE