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Showing result 1 - 5 of 23 essays matching the above criteria.

  1. 1. Factors Affecting Marketing Strategies of Food Panda and Jovi in Pakistan

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Sikandar Majid; Farhan Tanveer; [2023]
    Keywords : Marketing Strategy; Jovi and Foodpanda;

    Abstract : There has been a rise in food delivery services in Pakistan due to the digitization of several restaurants. However, while several delivery services currently operate in Pakistan, Food panda and JOVI stand out as the most popular. READ MORE

  3. 2. The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Shuqiao Yang; [2023]
    Keywords : meme marketing; internet memes; customer engagement; social media marketing; brand communication; Social Sciences;

    Abstract : In the digital era, the way people communicate has been greatly changed by information and communication technologies, such as social media. Internet memes spread virally among the public through social media platforms and utilized by contemporary people to communicate in the virtual world. READ MORE

  4. 3. Outcomes of intelligent logistics in retail organizations

    University essay from Lunds universitet/Institutionen för informatik

    Author : Yujie Li; Hira Khalid; [2021]
    Keywords : Intelligent logistics; Retail organizations; Logistic; AI; Robot; Technology and Engineering;

    Abstract : The efficiency of retail organizations has been improved with the help of internet technology, using big data, cloud computing, and other technologies to upgrade the supply chain, marketing, and logistics of goods and other models. Among these areas, intelligent logistics has played a significant role in the development of retail organizations. READ MORE

  5. 4. The development of experiential marketing and the e-commerce rise : An empirical study of the relationship between experiential marketing and e-commerce

    University essay from Umeå universitet/Företagsekonomi

    Author : Alban Godron; Alexis Leitao; [2019]
    Keywords : ;

    Abstract : In the past years, our society digitized increasingly with the development of internet and the exploration of all its capacities. One of these new uses is the e-commerce, the possibility for customers to buy a product online at any time of the day, and to be delivered at their home after a short period of time. READ MORE

  6. 5. Community Detection applied to Cross-Device Identity Graphs

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Valentin Geffrier; [2017]
    Keywords : graph clustering community detection device advertising identity bipartite louvain;

    Abstract : The personalization of online advertising has now become a necessity for marketing agencies. The tracking technologies such as third-party cookies gives advertisers the ability to recognize internet users across different websites, to understand their behavior and to assess their needs and their tastes. READ MORE