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Showing result 1 - 5 of 456 essays matching the above criteria.

  1. 1. Viral Attraction: Incongruency in Job Adverts on Social Media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sofia Zetterberg; Joel Söderholm; [2024]
    Keywords : Viral Marketing; Incongruency; Employer Attractiveness; Social Media; Students;

    Abstract : Organizations are facing increasing challenges when it comes to securing talent. Harsh competition and a young generation more inclined to bargain means more activities to stand out and become an attractive employer. READ MORE

  3. 2. Exploring the British newspapers´ representation of Private Security Companies in detention centres in the UK Ayla Arslan Waltersson Global Studies, University of Gothenburg Examensarbete för kandidatexamen i Globala studier Bachelor thesis in Global Studies, GS1511 Spring term 2023 Supervisor: Aly Verjee Word count

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Arslan Waltersson Ayla; [2023-10-18]
    Keywords : Private security companies; private contractors; detention centres; asylum seekers; neo-liberalism; governmentality;

    Abstract : This thesis investigates the prominent narratives on Private Security Companies (PSCs) in British news articles surrounding privatised detention centres for immigrants and asylum seekers. PSCs have become increasingly significant in migration-related activities, not least in neoliberal states such as the UK. READ MORE

  4. 3. TRUST ONLINE: Visual Cues for Trustworthy News

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Marco Helin; Tim Zetterqvist; [2023-02-01]
    Keywords : Trustworthiness; news articles; domain suffix; associated images; comment;

    Abstract : This study was born in the light of the Swedish Civil Contingencies Agency’s (MSB) release of a handbook on how to counter information influence activities, along with a growing distrust placed upon media outlets by the public. The purpose of this experiment was to test knowledge from earlier research in the e-commerce domain on what makes a website perceived as trustworthy but applied and tested on images of news articles. READ MORE

  5. 4. Turning Audiences into Activists: A Qualitative Case Study of PragerU and Moral Foundations Theory

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Natalia Pfeifer; [2023]
    Keywords : Social Sciences;

    Abstract : YouTube plays a significant role in the right wing media ecosystem, especially as an alternative source for news and information beyond traditional media outlets. PragerU is a far right YouTube channel with over 3 million subscribers and 1. READ MORE

  6. 5. Unravelling the Motivations and Patterns of Newsletter Readers in Metropolitan Europe

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Andrea Enrici; Sean Boyle; [2023]
    Keywords : newsletter; news; digital journalism; uses and gratification theory;

    Abstract : The rise of email newsletters as a popular means of engaging audiences has transformed the landscape of journalism and news dissemination. Marketers and news organisations alike have recognised the potential of newsletters as an effective way to reach and engage with their audiences. READ MORE