Essays about: "memorability"

Showing result 1 - 5 of 19 essays containing the word memorability.

  1. 1. Investigating Marketing Effects of Ancient Storytelling Techniques: Could Ancient Storytelling Techniques in Marketing Communications Be the Holy Grail of Marketing Needed in These Times of Failure?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : John Örman; Arvid Özcan-Arvidsson; [2023]
    Keywords : Marketing Communications; Psychology in Marketing; Storytelling in Marketing; Building a StoryBrand; Donald Miller;

    Abstract : The landscape of marketing is growing in competitiveness (Digital ad spend worldwide 2026. 2022), and marketers are consequently compelled to explore new ways to stand out and make their voices heard. READ MORE

  3. 2. Effortless Charging: Enhancing Usability in Electric Car Mobile Applications

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Frida Aringskog; [2023]
    Keywords : Usability; Mobile applications; Electric vehicles; Charging;

    Abstract : In recent years, there has been an increased interest in the environment, and various efforts has been made in order to reduce human impact upon the planet. One such effort is transitioning the transport industry from using fossil-fuels to more sustainable fuels, such as electricity. This has led to a heightened interest in electric vehicles. READ MORE

  4. 3. Memorability: How different design choices effect the user ́s effectivity regarding their memorability

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Ella Söderberg; [2023]
    Keywords : Memorability; User experience UX ; UX-design; Mental models; User errors; Usability;

    Abstract : This thesis investigates if a memorability-influenced design could improve the effectivity of a user when navigating through a pharmacy webshop. This was measured by calculating the error ratio, completion time, and number of clicks when solving a task. READ MORE

  5. 4. Minimalist Design on Social Networking Sites : Understanding Perception of Content on Social Networking Sites in Regards to Attention and Memorability

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Kevin Tisma; Abdul Rahman Sai; [2023]
    Keywords : Minimalism; Attention Economy; Social Networking Sites; Memorability; Final Thesis Work; Bachelor s Degree;

    Abstract : Social Networking Sites have taken the world by storm with an aggressively growing market. People are spending more and more time with ever more alluring algorithms to keep a high interest for increased profit margins and revenue. However, this brings forth societal issues regarding attention span. Herbert. READ MORE

  6. 5. Memorable and Digital: Exploring Young Audiences Needs for Cultural Experiences

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yasmine Maghnouj; Mariia Chorna; [2023]
    Keywords : Cultural Sector; Customers’ needs; Digitalisation; Experience Economy; Memorability; Memorable Digital Cultural Experiences MDCEs ; Young Audiences; Business and Economics;

    Abstract : This thesis explores the provision of memorable digital cultural experiences (MDCEs) for young audiences, thereby addressing the existing gap in the literature concerning the experience economy, digitalization in the cultural sector, and memorability of experiences. Based on qualitative in-depth interviews, the research explores cultural consumption trends, uncovers factors contributing to the memorability of cultural experiences, and offers guidance for their application for digital experiences. READ MORE